ABOUT L7 PRIME
L7 Prime coordinates the technology, liquidity, payments and operating services behind brokerages, prop firms, asset managers, fintech businesses and prediction-market platforms.
The company was built around a practical operating problem: launching or improving a financial business often requires separate negotiations with platform vendors, liquidity providers, payment companies, onboarding systems and technical teams. L7 brings those requirements into one commercial and operational plan.
L7 works across specialist technology, liquidity, payments and operational providers to configure an environment around the client’s business model. Clients can use L7 for a complete launch or for individual services within an existing operation.
Financial infrastructure rarely comes from one system. Trading
platforms, liquidity, payments, onboarding and operations are
usually supplied by different companies with different
commercial and technical requirements.
L7 acts as the primary point of coordination across the
selected environment, helping define the required systems,
align providers, support implementation and continue
operating the infrastructure after launch where contracted.
L7 coordinates institutional multi-asset liquidity access through its relationship with ATFX Connect.
The relationship allows eligible clients to connect liquidity and trading infrastructure within the wider
L7 operating environment, subject to provider onboarding and applicable regulatory requirements.
The appropriate front end depends on the business, product and target market.
L7 supports multiple established platforms and integrations, including
MetaTrader, cTrader, Devexperts and TradeLocker, subject to current
commercial availability and the selected solution.
LEADERSHIP INTRODUCTION
L7 is led by operators with direct experience across brokerage,
institutional markets, financial technology, sales, growth and the day-to-day requirements of running financial businesses.
Co-Founder, L7 Prime | CEO
Dany has spent almost 20 years building and scaling brokerage businesses across Africa, MENA, the GCC, Europe and Southeast Asia, across both retail and institutional markets. His track record includes scaling FX spot volumes from USD 18B to USD 30B at FXCM, building a CFD book from zero to USD 12B per quarter, delivering 50% year-on-year trading volume growth as CEO of Finalto Africa, launching five offices across three regions in 90 days at RaiseFX, and helping INFINOX earn Best Broker in Africa. At L7 Prime, he applies that operating experience across liquidity, white-label infrastructure and the commercial requirements of launching and scaling financial businesses.
Vice President of Growth & Partner
Ruan works across institutional and retail financial markets, with experience supporting brokers, hedge funds, fintech companies, proprietary trading firms, investment businesses and financial institutions. At L7 Prime, he focuses on growth, partnerships and connecting clients with the technology, liquidity and operating infrastructure required to launch, expand and manage financial businesses across multiple markets.
Vice President of Sales & Partner
Robin works directly with brokers, prop firms and fintech founders from the first commercial discussion through implementation. He starts with what the client is trying to build, then coordinates the relevant L7 Prime technology, liquidity and operating services around those requirements. His focus is on long-term client relationships and ensuring that the infrastructure selected at launch can continue supporting the business as it grows.
support@l7prime.com